You might have noticed something different recently. We’ve got a new look.
But, while a few things may have changed visually, we’re still the same Allica. The only bank dedicated specifically to giving established businesses the banking they deserve.
With products that offer real value. Whether that means cashback on card payments within our business current account, great savings rates, or flexible finance options.
We do it by delivering the human touch and expertise of a dedicated business relationship manager. Underpinned with award-winning technology and tools, designed especially to make our established business customers’ lives easier, not harder.
It’s how business banking used to be, just better.
At Allica, we’re committed to bringing back relationship banking for established businesses and making it more powerful and rewarding than ever before.
It’s a new take on an old idea – a bit like our orange bowler hats.
You may have already seen these on TV or our website. In fact, we’ve become quite fond of them. As such, we’ve decided to put our best hat forward and make our orange bowler Allica’s new logo.
It means you’ll now see our orange bowler everywhere you see Allica Bank – whether that’s online, on the Allica mobile app, our emails to you, on billboards, or our TV ads.
While the way we look may have changed, our purpose of giving established businesses the banking they deserve has not.
Established businesses are the engine of the UK’s economy, contributing a third of turnover generated in the UK.
But they’re also so much more than that.
Established businesses employ a third of our workforce, and are integral parts of our communities. They manufacture our products, grow our food, look after our children and our elderly, deliver our goods, pour our pints, recycle our waste, file our accounts, build our infrastructure and keep our economy turning.
They’re a diverse bunch. That’s for sure. But they all have one thing in common. They are being let down by big banks, with little-to-no interest on their savings, an impersonal service, legacy technology, and slow decisions.
At Allica, we think established businesses deserve better. And our new logo reflects what we think that should be.
So, keep an eye out for our orange bowler hat over the coming weeks as we roll out our new logo, alongside a shiny new website and refreshed visual identity.
Hats off to that!